Privacy policy

Last updated: September 11, 2026

GoBabyMart LLC (“GoBabyMart,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit gobabymart.com, purchase our products, contact us, create an account, submit a review, or otherwise interact with us.

1. Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information:

Contact information

• Name

• Email address

• Telephone number

• Billing address

• Shipping address

Order and transaction information

• Products purchased, returned, exchanged, or viewed

• Order numbers and order history

• Shipping and delivery information

• Discounts and promotions used

• Return and refund information

• Communications relating to your order

Payment information

Payments are processed by Shopify and other authorized payment providers. We generally do not directly receive or store your complete credit card number. Payment providers may collect your card number, expiration date, security code, billing address, and other information needed to process or prevent fraudulent transactions.

Account information

If you create an account, we may collect your login details, saved addresses, order history, preferences, and other information associated with your account.

Device and online activity information

When you use our website, we and our service providers may automatically collect:

• IP address

• Browser and device type

• Operating system

• Device identifiers

• Cookie identifiers

• Pages and products viewed

• Search terms

• Links clicked

• Referring website

• Approximate location derived from your IP address

• Date, time, and duration of visits

• Cart and checkout activity

• Interactions with advertisements and marketing communications

Communications and customer service information

We collect information you provide when you contact us, request support, report a problem, participate in a promotion, or communicate with us through email, forms, social media, or other channels.

Reviews and submitted content

If you submit a product review, photograph, video, testimonial, survey response, or other content, we may collect and publish the information you choose to provide. Information submitted publicly may be visible to other website visitors.

Marketing preferences

We may collect your preferences regarding promotional emails, text messages, cookies, and targeted advertising.

2. How We Collect Information

We collect personal information:

• Directly from you when you place an order, create an account, contact us, or submit information

• Automatically through cookies, pixels, analytics tools, and similar technologies

• From Shopify and other companies that help operate our store

• From payment processors, fulfillment providers, shipping carriers, review platforms, advertising partners, and customer-service providers

• From social-media platforms when you interact with our pages, advertisements, or content

• From fraud-prevention, identity-verification, and security providers

• From publicly available sources where permitted by law

3. How We Use Personal Information

We may use personal information to:

• Process, confirm, fulfill, ship, and deliver orders

• Process payments, returns, exchanges, and refunds

• Provide preorder and back-in-stock services

• Communicate about orders, shipping, returns, product availability, and customer-service requests

• Create and manage customer accounts

• Maintain shopping carts and website preferences

• Operate, maintain, personalize, and improve our website

• Understand how customers use our website and products

• Recommend products and measure website performance

• Send marketing communications when permitted by law

• Display and measure advertising

• Detect, investigate, and prevent fraud, abuse, security incidents, and unlawful activity

• Enforce our policies and protect our customers, business, and legal rights

• Comply with tax, accounting, legal, regulatory, and recordkeeping obligations

• Establish, exercise, or defend legal claims

• Support a business transaction such as a merger, financing, acquisition, reorganization, or sale of assets

4. Legal Bases for Processing

Where laws such as the UK General Data Protection Regulation or European Union General Data Protection Regulation apply, we process personal information based on one or more of the following legal grounds:

• Performance of a contract, such as processing and delivering your order

• Compliance with a legal obligation

• Our legitimate business interests, including operating our store, preventing fraud, improving services, and protecting our rights

• Your consent, including certain marketing, advertising, and cookie activities

You may withdraw consent where processing depends on consent. Withdrawal does not affect processing that occurred before consent was withdrawn.

5. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients when reasonably necessary:

Shopify

Our store is hosted by Shopify. Shopify processes personal information to provide the ecommerce platform, checkout, fraud prevention, analytics, and other store services.

Payment providers

Payment processors and financial institutions process payments, refunds, disputes, and fraud-prevention checks.

Fulfillment and shipping providers

We disclose order, contact, and delivery information to warehouses, fulfillment providers, shipping carriers, and delivery partners that prepare and deliver orders.

Store service providers

We may use providers for:

• Website hosting and operation

• Customer accounts

• Preorders and inventory notifications

• Product reviews

• Email and messaging

• Customer support

• Analytics and performance monitoring

• Search-engine optimization

• Fraud prevention and security

• Data storage and technical support

These providers may access personal information only as needed to provide their services or as otherwise permitted by law.

Advertising and analytics partners

Depending on your privacy choices and applicable law, we may disclose identifiers, device information, and online activity to analytics, social-media, and advertising partners to measure website usage, understand advertising performance, and display more relevant advertisements.

Professional advisers

We may disclose information to accountants, attorneys, insurers, financial advisers, and other professional advisers when necessary.

Government authorities and legal recipients

We may disclose information when reasonably necessary to comply with law, respond to legal process, protect safety or rights, investigate fraud, or enforce our agreements.

Business transfers

Personal information may be disclosed or transferred as part of a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transaction.

6. Sale and Sharing of Personal Information

We do not sell customer lists or personal information for money.

However, certain advertising and analytics activities involving cookies, pixels, device identifiers, or online activity may be considered a “sale,” “sharing,” or use for targeted advertising under some U.S. state privacy laws.

Where required, you may opt out through the cookie banner or privacy-choice tools available on our website. You may also contact us to request assistance with an opt-out.

Where legally required, we will recognize browser-based opt-out preference signals, such as Global Privacy Control, for the browser and device sending the signal.

We do not knowingly sell or share the personal information of children under 16.

7. Cookies and Similar Technologies

We and our service providers use cookies, pixels, tags, local storage, and similar technologies to:

• Keep the website functioning

• Remember cart contents and preferences

• Authenticate accounts

• Process checkout

• Prevent fraud

• Understand website performance and usage

• Measure marketing effectiveness

• Personalize content and advertising where permitted

Some cookies are necessary for the website to function. Other cookies may be optional depending on your location and applicable law.

You can manage cookies through our website’s privacy settings, cookie banner, or your browser settings. Blocking necessary cookies may prevent parts of the website, cart, account, or checkout from working properly.

8. Advertising and Marketing

If you subscribe to marketing, we may send promotional emails or messages about products, offers, restocks, and other updates.

You can unsubscribe from promotional emails using the unsubscribe link included in the message. You may continue to receive non-promotional communications relating to orders, transactions, security, or customer-service requests.

Advertising partners may use cookies and similar technologies to measure advertisements and, where permitted, personalize advertising based on online activity. Your choices may be managed through our cookie banner, website privacy controls, browser settings, or the advertising platform’s settings.

9. Data Retention

We retain personal information only for as long as reasonably necessary to:

• Provide products and services

• Maintain business and transaction records

• Complete returns, refunds, disputes, and chargebacks

• Satisfy tax, accounting, legal, and regulatory requirements

• Prevent fraud and protect our business

• Enforce agreements and resolve disputes

Retention periods vary depending on the type of information, why it was collected, and applicable legal requirements. When information is no longer reasonably required, we may delete, anonymize, or securely dispose of it.

10. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no website, transmission method, or storage system can be guaranteed to be completely secure. You are responsible for protecting your account credentials and notifying us if you believe your account has been accessed without authorization.

11. Your Privacy Rights

Depending on where you live, you may have the right to:

• Request access to personal information we maintain about you

• Request correction of inaccurate information

• Request deletion of certain information

• Receive a portable copy of certain information

• Opt out of the sale or sharing of personal information

• Opt out of targeted advertising

• Limit certain uses of sensitive personal information

• Withdraw consent where processing is based on consent

• Object to or restrict certain processing

• Appeal a decision concerning a privacy request

• Receive equal service and pricing without unlawful discrimination for exercising privacy rights

These rights are subject to legal exceptions. For example, we may retain information needed to complete a transaction, prevent fraud, comply with law, maintain required records, or establish and defend legal claims.

12. How to Exercise Your Rights

To submit a privacy request, please contact us.

Please clearly state that you are making a privacy request and identify the right you wish to exercise.

We may need to verify your identity before completing a request. Verification may require information that reasonably matches our existing records. We will use verification information only to process the request.

Where permitted by law, an authorized agent may submit a request on your behalf. We may require proof of the agent’s authority and may verify your identity directly.

We will not unlawfully discriminate against you for exercising a privacy right.

13. International Data Transfers

GoBabyMart LLC is based in the United States. Our service providers may process or store personal information in the United States and other countries.

Privacy laws in those countries may differ from the laws where you live. Where required, we and our service providers use legally recognized safeguards for international transfers.

14. Children’s Privacy

Our website is intended for adults purchasing products and is not directed to children under 13.

We do not knowingly collect personal information directly from children under 13. If you believe a child has provided personal information to us, please contact us so that we can review and delete it where required.

15. Third-Party Websites and Services

Our website may contain links to third-party websites, social-media platforms, payment services, and other services that we do not control.

Their privacy practices are governed by their own privacy policies. We encourage you to review those policies before providing personal information.

16. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our practices, technology, services, or legal obligations.

The updated policy will be posted on this page with a revised “Last updated” date. Where required by law, we will provide additional notice or obtain consent before a material change becomes effective.

17. Contact Us

GoBabyMart LLC is responsible for the personal information described in this Privacy Policy unless another company is identified as independently responsible.

If you have questions, concerns, or privacy requests, please contact us.