GoBabyMart vs. Skip Hop: Which Diaper Bag Backpack Is Right for You?

By GoBabyMart Product Team
Last updated: August 26, 2026
Prices checked: August 26, 2026

Disclosure: GoBabyMart makes and sells the Ultimate Diaper Bag Backpack featured in this comparison. Skip Hop is not affiliated with, associated with, or sponsoring GoBabyMart. We compared current published product specifications and retailer information to help shoppers understand the differences between these two diaper backpacks.

Choosing between two diaper backpacks is easier when you stop asking which one is simply “best” and start asking which one fits the way you actually want to carry baby gear.

The GoBabyMart Ultimate Diaper Bag Backpack and Skip Hop Forma Backpack Diaper Bag share several practical features: both are backpack-style diaper bags, both include changing pads, both offer insulated storage, both can attach to a stroller, and both are designed to keep everyday baby essentials organized.

The biggest differences come down to material, accessories, organization, care, style, and price. GoBabyMart's Ultimate features a quilted cotton exterior, playful printed designs, a matching pacifier pouch, and machine-washable care. Skip Hop's Forma stands out for its lightweight construction and two removable packing cubes.

At the prices checked on August 26, 2026, the GoBabyMart Ultimate was $64.99, while the original Skip Hop Forma was $78.99 at Target—a $14 difference. Prices and promotions can change.

Quick Verdict: GoBabyMart Ultimate vs. Skip Hop Forma

Choose the GoBabyMart Ultimate if you want a quilted cotton diaper backpack with cute printed designs, a matching pacifier pouch, machine-washable care, and a lower current price.

Choose the Skip Hop Forma if keeping the bag as lightweight as possible and having two removable packing cubes are higher priorities.

Feature	GoBabyMart Ultimate	Skip Hop Forma
Price checked Aug. 26, 2026	$64.99	$78.99 at Target
Exterior material	Quilted cotton	Polyester
Published dimensions	12 × 8 × 16 in	16 × 8 × 14 in
Published empty weight	Not currently specified	1.4 lb
Changing pad	Yes	Yes
Pacifier pouch	Yes	Not listed as included
Packing cubes	Not included	Two included
Insulated storage	Yes	Yes
Stroller attachment	Yes	Yes
Care	Machine wash cold/gentle; air dry recommended	Hand wash/spot or wipe clean; air dry
Exterior style	Six printed designs currently available	Primarily solid colors
Best fit	Cotton, prints, coordinated accessories & value	Lightweight carry & packing-cube organization

Where GoBabyMart Ultimate and Skip Hop Forma Differ

Price and Value

At our August 26, 2026 price check, the GoBabyMart Ultimate cost $64.99 and the Skip Hop Forma cost $78.99 at Target, putting the GoBabyMart backpack $14 lower.

Price alone doesn't determine which diaper bag offers better value. What you're getting for the money matters more.

Both backpacks include a changing pad, insulated storage, and stroller attachment options. GoBabyMart adds a matching pacifier pouch, while Skip Hop includes two removable packing cubes—one insulated and one mesh.

For parents who want coordinated everyday accessories and prefer a printed cotton diaper bag, GoBabyMart's lower current price makes it an appealing option. For parents who specifically want removable packing cubes that can be taken in and out of the backpack, Skip Hop has a clear advantage.

Materials and Cleaning: Quilted Cotton vs. Polyester

This is one of the biggest differences between the two backpacks.

The GoBabyMart Ultimate uses a quilted cotton exterior with a wipe-clean polyester interior lining. GoBabyMart's care instructions allow the backpack to be machine washed cold on a gentle cycle, with air drying recommended.

The Skip Hop Forma uses polyester. Current Skip Hop care guidance recommends spot cleaning with a damp cloth and mild detergent, while Target lists hand washing, spot cleaning or wiping clean and air drying.

That doesn't mean cotton is universally better than polyester. They simply appeal to different preferences.

If you like the soft, quilted appearance of cotton and want a diaper backpack that can be machine washed according to the brand's care instructions, GoBabyMart is the clearer fit.

If you prefer a lightweight synthetic material and are comfortable with a spot-cleaning or hand-washing routine, the Skip Hop Forma may suit you better.

Storage and Organization

Skip Hop deserves credit here.

The Forma's two removable packing cubes are one of its signature features. Skip Hop includes an insulated cube for bottles or snacks and a mesh cube that can be used for clothing and other baby gear.

The Forma also features an extra-wide dual-zip opening, elasticized interior pockets, side bottle storage, and additional organization. Independent reviewers have repeatedly highlighted organization as one of the Forma's strengths.

GoBabyMart takes a somewhat different approach.

The Ultimate features a wide-opening interior, multiple organized compartments, insulated bottle storage, and a hidden valuables pocket. It also includes a separate matching pacifier pouch, allowing pacifiers or other small essentials to stay separate and easy to reach.

So which organization system is better?

Skip Hop is the stronger choice if removable packing cubes are important to you. GoBabyMart is a strong choice if you prefer built-in organization combined with a separate matching pacifier pouch.

Size and Weight

The GoBabyMart Ultimate has published dimensions of 12 × 8 × 16 inches.

The Skip Hop Forma has published dimensions of approximately 16 × 8 × 14 inches and a listed empty weight of 1.4 pounds.

Skip Hop has an advantage for shoppers specifically researching weight because its empty weight is clearly published. GoBabyMart does not currently publish an empty backpack weight, so we won't claim that one bag is lighter than the other without comparable measurements.

Likewise, exterior dimensions alone don't tell you which backpack holds more. Interior pockets, padding, structure, and compartment design all affect usable storage space.

What's Included With Each Diaper Backpack?

Both backpacks include more than just the bag itself, but the accessories are different.

GoBabyMart Ultimate includes:

• Changing pad

• Matching pacifier pouch

• Matching stroller clips

• Cotton storage/dust bag

Skip Hop Forma includes:

• Cushioned changing pad

• Stroller straps

• Insulated packing cube

• Mesh packing cube

This creates a straightforward distinction.

GoBabyMart focuses more on coordinated diaper-changing and pacifier accessories.

Skip Hop focuses more on removable modular organization.

Which setup is more useful depends on how you plan to use your diaper bag.

Insulated Bottle Storage

Both backpacks provide insulated storage for bottles and other temperature-sensitive items.

The GoBabyMart Ultimate includes insulated bottle storage integrated into its organization system.

The Skip Hop Forma includes insulated side bottle storage as well as an insulated packing cube.

If removable insulated organization is important to you, Skip Hop's insulated cube is a useful feature. If you primarily want insulated bottle storage built into your everyday diaper backpack, both bags address that need.

Style and Design: Cute Prints vs. Minimal Solid Colors

Style is subjective, but these two backpacks take noticeably different approaches.

The GoBabyMart Ultimate is designed around quilted cotton and playful prints. Current options include designs featuring bears, flowers, deer, dinosaurs, and astronauts.

The Skip Hop Forma is primarily offered in solid colors, giving it a simpler and more minimal appearance.

For parents searching specifically for a cute patterned diaper backpack, GoBabyMart is the clearer match between the two.

For parents who prefer a simple solid-color backpack that doesn't draw much attention to itself, Skip Hop may be the better fit.

Which Diaper Bag Is Right for You?

Best for a Lightweight Carry: Skip Hop Forma

Skip Hop has the advantage here because its weight is documented.

The Forma is listed at 1.4 pounds when empty, and its lightweight construction is one of the features frequently highlighted by independent reviewers.

If minimizing the starting weight of your diaper backpack is one of your biggest priorities, the Skip Hop Forma is the safer choice based on currently published information.

Best for Cotton and Printed Designs: GoBabyMart Ultimate

If you're specifically searching for a quilted cotton diaper backpack with cute patterns, the GoBabyMart Ultimate is the clearer choice.

GoBabyMart uses a quilted cotton exterior and currently offers six printed designs, while Skip Hop Forma uses polyester and is primarily available in solid colors.

Best for Packing-Cube Organization: Skip Hop Forma

Skip Hop's two removable packing cubes are a legitimate advantage.

Parents who like separating bottles, snacks, spare clothes, or changing essentials into removable organizers may prefer the Forma's system.

Best for Machine-Washable Care: GoBabyMart Ultimate

According to the brands' currently published care instructions, the GoBabyMart Ultimate can be machine washed cold on a gentle cycle, with air drying recommended.

Skip Hop's current care guidance recommends hand washing or spot cleaning and air drying.

For parents specifically looking for a machine-washable diaper bag backpack, that gives GoBabyMart an important advantage.

Best for Cute Patterns: GoBabyMart Ultimate

If you want your diaper bag to look less like a standard backpack, GoBabyMart offers considerably more visual personality.

The quilted exterior and printed bear, flower, dinosaur, deer, and astronaut designs are intended for parents who want their diaper bag to feel like part of their baby gear rather than simply another solid-colored backpack.

Best Value at Current Prices: It Depends on What You Value

The Skip Hop Forma has earned strong independent recognition and has been recommended by major parenting and product-review publications for its lightweight design, organization, and overall value.

But value isn't universal.

At the prices checked for this comparison, GoBabyMart costs $14 less while offering quilted cotton, printed designs, a matching pacifier pouch, changing pad, stroller attachments, insulated storage, and machine-washable care.

Skip Hop costs more but offers a documented low empty weight, two removable packing cubes, and years of independent reviews and testing.

The better value comes down to which features matter most to you.

Frequently Asked Questions

Is GoBabyMart cheaper than Skip Hop Forma?

At our August 26, 2026 price check, yes. The GoBabyMart Ultimate was $64.99, while the original Skip Hop Forma was $78.99 at Target, making GoBabyMart $14 less at the time of comparison. Prices and promotions can change.

Is GoBabyMart Ultimate machine washable?

Yes. GoBabyMart's current care instructions say to machine wash the Ultimate Diaper Bag Backpack cold on a gentle cycle and air dry.

Is Skip Hop Forma machine washable?

Skip Hop's current official care guidance does not recommend routine machine washing. Current instructions recommend hand washing or spot cleaning and air drying.

Does GoBabyMart Ultimate come with a changing pad?

Yes. The GoBabyMart Ultimate includes a changing pad along with a matching pacifier pouch and stroller clips.

Does Skip Hop Forma come with a changing pad?

Yes. The Skip Hop Forma includes a cushioned changing pad.

Which diaper bag comes with packing cubes?

The Skip Hop Forma includes two removable packing cubes: one insulated cube and one mesh cube. The GoBabyMart Ultimate does not currently include removable packing cubes.

Which diaper bag comes with a pacifier pouch?

The GoBabyMart Ultimate includes a matching pacifier pouch. A matching pacifier pouch is not listed among the original Skip Hop Forma's included accessories.

Do both diaper bags have insulated bottle storage?

Yes. Both GoBabyMart Ultimate and Skip Hop Forma provide insulated storage. Skip Hop also includes a removable insulated packing cube.

Do both diaper backpacks attach to a stroller?

Yes. Both include stroller attachment options.

Always follow your stroller manufacturer's instructions when attaching bags or accessories to a stroller.

Which diaper bag is lighter?

Skip Hop Forma has a published empty weight of 1.4 pounds. GoBabyMart Ultimate does not currently publish its empty weight, so there isn't enough comparable information to make an accurate claim about which bag is lighter.

Which diaper bag is better if I want cotton instead of polyester?

The GoBabyMart Ultimate is the better match between these two. Its exterior is quilted cotton, while Skip Hop lists the Forma's material as polyester.

What is a good alternative to the Skip Hop Forma?

The GoBabyMart Ultimate Diaper Bag Backpack is worth considering if you like the Forma's backpack carrying style, insulated storage, changing pad, stroller compatibility, and organization but would prefer a quilted cotton exterior, playful printed designs, a matching pacifier pouch, machine-washable care, and a lower current price.

Is this comparison about Skip Hop Forma or Forma Next?

This comparison covers the original Skip Hop Forma Backpack Diaper Bag. Skip Hop also offers the newer Forma Next, which is a different product with different specifications. Information about the Forma Next should not be used interchangeably with the original Forma.

Final Verdict

The Skip Hop Forma has earned its reputation. It's lightweight, well documented, widely reviewed, and particularly strong when it comes to removable organization. If low verified weight and packing cubes are your top priorities, the Skip Hop Forma is a strong choice.

But it isn't automatically the right diaper backpack for every parent.

If you're looking for quilted cotton, cute printed designs, a matching pacifier pouch, insulated storage, a changing pad, stroller attachments, machine-washable care, and a lower current price, the GoBabyMart Ultimate offers a compelling alternative.

The biggest difference ultimately isn't about which backpack has the longest feature list.

It's about what you want your diaper bag to be.

Skip Hop Forma leans toward a lightweight, minimal backpack with removable organization. GoBabyMart Ultimate combines everyday diaper-bag functionality with soft quilted cotton, playful prints, and coordinated accessories.

For parents who have been looking at traditional polyester diaper backpacks but really want something softer, cuter, and more distinctive, the GoBabyMart Ultimate may be the better fit.

Shop the GoBabyMart Ultimate Diaper Bag Backpack

Explore all six designs, see what's included, and check current pricing and availability.

Shop the GoBabyMart Ultimate Diaper Bag Backpack

Prices, availability, shipping offers, and policies can change. Check the product page for current details.

How We Compared These Diaper Bags

This comparison was prepared by GoBabyMart, maker of the Ultimate Diaper Bag Backpack. Because we sell one of the products being compared, we believe transparency matters.

We used current published specifications from GoBabyMart, Skip Hop/Carter's, and Target and reviewed independent coverage of the Skip Hop Forma to understand its established strengths. We have intentionally identified categories where Skip Hop has an advantage and avoided making comparative claims where equivalent information isn't currently available.

We did not assume that GoBabyMart is better simply because this article appears on the GoBabyMart website.

Product specifications, prices, colors, availability, and included accessories may change over time. This article was last reviewed on August 26, 2026.

Sources

GoBabyMart — GoBabyMart Ultimate Diaper Bag Backpack

Skip Hop/Carter's — Forma Backpack Diaper Bag

Target — Skip Hop Forma Diaper Bag Travel Backpack with Changing Pad

Forbes Vetted — Best Diaper Bags, including its independent evaluation of the Skip Hop Forma

Babylist — Skip Hop Forma diaper backpack coverage and product information